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What does University Relations do?

University Relations (UR) conducts strategic marketing and public relations for Penn State Lehigh Valley with the purpose of enhancing the visibility and reputation of the campus and promoting positive engagement with key internal and external audiences. The department strives to uphold brand identity standards in publications, media and community relations, the website, and more.


Meet the Staff

Services Offered

Penn State Lehigh Valley University Relations offers a number of services with the goal of communicating a consistent verbal and graphic message with a wide range of diverse constituencies.

Ongoing projects...

  • Public relations and media relations
  • Major campus event planning
  • Campus "Headlines Issues"
  • Crisis management

Other areas of expertise...

  • Campus program support
  • Promotional advertising
  • Penn State editorial style
  • Campus web presence
  • Campus publications

Services upon request...

  • Media coordination and press releases
  • Print projects (flyers, brochures, postcards, etc.)
  • Utilizing the web as a promotional tool
  • Event coordination assistance
  • Design for promotional items and tchotchkes
  • Photography
  • Event promotion in the campus newsletter
  • and much more!

Get Your Project Started

To ensure the highest quality of work, University Relations asks that you allow for a minimum of the specified lead times listed for each project type below. The more notice, the better! All projects will be assessed and prioritized in relation to department workload and staffing.

It is also important to note that some projects may incur additional costs. Submitting your request and establishing the scope of a project will determine if there will be additional charges.

  • Print Design and Mailing (allow at least 6 weeks)
    More in-depth projects such as brochures, magazines, etc. will take longer to complete, so please allow at least 3-6 months for these. To request print design and/or mailing, please contact Kim Holloway (kmh15@psu.edu) for a copy of the Get On Board Form.
  • Photography (allow at least 2 weeks)
    In order to be sure that a photographer is able to attend the event, please allow at least 2 weeks notice. To request photography, please complete the online Photo Request Form.

  • Press and Media Relations (allow at least 4–6 weeks)
    For traditional press releases, allow at least 4 weeks notice. Special media relations projects require at least 6 weeks notice. This allows the appropriate time for media outlets to be contacted and pitched, and a story to be developed. To request media relations, please contact Dennille Schuler (djs82@psu.edu).

  • Website Updates (allow at least 3 weeks)
    Some projects, such as correcting major accessibility issues and creating new pages, will require additional time. Please allow at least 6 weeks for these projects. Please contact Emily Burns (emilyburns@psu.edu) or complete the online request form.

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Call us if you see or hear from any media!


One of University Relations' many roles is to coordinate and assist with any media in order to protect the integrity of our faculty, staff and students.

If a media representative contacts you for a comment, interview or opinion, let us know!